Digital Assets to Build Your Brand
To get started building your brand in the digital space, take a look at this checklist of digital assets to adopt.
Website (starter)
- Splash page
- Social sharing badges
- Band logo
- Engaging content
Website (full)
- WordPress website
- Blog (as industry experts)
- Blog (to promote band)
- SEO
- Email sign up forms
- Interactive newsroom
- Engaging content
Social Media (starter)
- Facebook
- YouTube
- ReverbNation
Social Media (full)
- Twitter
- MySpace
- Pinterest
- Flickr
- LinkedIn
- Wikipedia
Mobile
- Mobile-friendly or responsive Site
- App for the band (iOS and Android)
- Third party apps (Instagram, SocialCam)
- QR codes
Streaming Music Service
- Spotify
- Pandora
- Slacker Radio
- Grooveshark
- Last.Fm
- Rdio
- Turntable
- MOG
Audio Distribution and Storage
- Soundcloud
- TuneCore
- CD Baby
- ReverbNation
- Pandora
Conversion Optimization
- A/B tests (splash page/website)
- Multivariate tests (splash page/website)
- Social posts (Facebook, Twitter)
Marketing Tools
- Content Management – WordPress
- Analytics – Google Analytics
- Social Media Management – HootSuite
- Social Media Listening – Social Mentions
- Search Engine Listening – Google Alerts
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Social Media Strategy for Media Artists →
